Crafting Bespoke Brand Architectures for the Pinnacle of Achievement.

Our expertise

We specialize in a scientifically informed, holistic approach to brand building, tailored exclusively for the luxury sector. Our expertise encompasses:

TRUSTED EXPERTISE

You become a star through talent and professional communication. You remain a star if you have a strong and authentic value system and the discipline to live it consistently.
– Peter Olsson — The veteran and pioneer in brand building with over 500 deals in 25 years, building icons like Muhammad Ali, Michael Ballack or Oliver Bierhoff.

TRUSTED EXPERTISE

Talents are becoming brands when they are developed carefully and holistically. The "NJOU WAY" provides proven science and our personal power - that leads to a unique and successful position.
– Olaf Schröder, former CEO Sport1 1 Media Group, besides leaving a mark in sports and entertainment media since 30 years, he is the mastermind behind many successful faces and sports brands in major TV formats.

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